LoQerja.com - PT. AirAsia Indonesia Tbk melalui entitas anak PT Indonesia AirAsia (IAA) merupakan perusahaan yang bergerak pada bidang usaha penerbangan komersial berjadwal. Sebagai perusahaan jasa penerbangan, Perseroan memiliki 1 (satu) kantor pusat dan mengoperasikan 16 kantor pelayanan dan penjualan yang tersebar di 12 kota besar di Indonesia. Perseroan senantiasa berkomitmen untuk memberikan pelayanan memuaskan kepada seluruh pelanggan dan para mitranya. Lowongan Kerja PT AirAsia Indonesia Tbk. Saat ini membutuhkan tenaga kerja untuk menempati posisi sebagai;
Senior Executive, Social Media
Job Description:
1) Content Strategy and Planning
- Develop a social media content strategy aligned with the Group's objectives and target audience messaging.
- Conduct research to identify industry trends, popular topics, and competitor strategies.
- Plan and schedule content calendars to ensure consistent and timely delivery of engaging content that reflects the Group’s vision and values.
2) Content Creation
- Shoot, film, and edit compelling, original content for social media platforms, including but not limited to Instagram, TikTok, Facebook, X, and YouTube.
- Write engaging, concise copy for posts, captions, and hashtags.
- Edit and optimize content for maximum impact, considering platform-specific best practices.
- Stay current with social media trends, emerging platforms, and industry best practices.
- Experiment with new formats, techniques, and features to maintain a fresh and innovative approach to content creation.
- Curate user-generated content that reinforces the Group's values and showcases customer experiences.
- Leverage storytelling techniques to effectively convey the Group's mission and impact.
3) Aligning with Regional Direction & Across the Group
- Ensure all content materials and direction align with regional messaging, look, and feel.
- Incorporate the following into content strategy: on-ground content that resonates with our brand as set by the Group, including events, Allstar stories, and other directives from the Group.
- Collaborate with regional teams and internal stakeholders to adapt content for specific cultural nuances and preferences while adhering to the Group’s direction.
- Work with subject matter experts and external contributors to gather information and insights for content creation.
- Maintain effective communication with cross-functional teams, including communications and marketing, to ensure content aligns with the Group’s overall social media strategies.
4) Reporting & Insights
- Create bi-weekly reports for your market.
- Assist with any ad hoc reports as requested.
- Utilize business solution tools such as Digimind and Hootsuite to gather and leverage data.
- Support decision-making based on collected data.
- Navigate and resolve any crises related to our social media channels.
- Collaborate with the Group’s social media team to proactively prepare content that addresses potential crisis situations.
- Ensure all crisis communication aligns with the brand’s voice, values, and messaging.
Who You Are:
- Diploma/Bachelor's Degree holder in marketing, or equivalent.
- Well-organized, detail-oriented, and able to multitask.
- Capable of working with minimal guidance or supervision, with strong time management skills.
- An assertive team player with high energy, ready to thrive in a fast-paced environment.
Baca Juga | Lowongan Kerja 4 Posisi PT. Gajah Tunggal Tbk
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